Domain Purchase vs. Advertising Cost

Which one sticks and which one dies on the vine?

Why is it important to stand out?

 

 

Phone Book

 

 

1/5 page

2 color

$350- $425

per month

 

 

$4000 Annually

 

Radio

 

National Average

 

30 second spot $22

 

8 x daily $176

 

 

$860 per week

 

 

Television

15 second spot 6am-9am

Local News

6 to 15 per day

4 days a week=

96 spots

 

 

$2800 Monthly

 

 

Newspaper

$160 per weekday

A” section 3 days a week 2”x3” ad

M-S (No Sunday)

 

 

$1920 Monthly

 

Internet Directories

 

Business listing in local internet directory

 

$30-$150 Monthly

 

 

Vehicle Graphics

Small car Yaris= $2000

 

Mid size= $2500

 

SUV= $3000-$3500

 

 

$2000-$3500

 

Direct Mail

4.25 X 11” color card

 

Saturation of 5000 homes

Cards & Postage=

 

$1363 each campaign

 

 

Website

 

Website Construction

SEO monthly follow up

$700 Average site

$360 SEO

=

$1060

 

BNI

 

Business Networking Organization

 

$365 yearly dues

 

$200 added expenses for gas/travel

 

3 year membership

=

$1700

 

Handbill

8000 Door Hangers

2 side color $875

$9 hr for delivery

$150 gas

 

 

$1250

 

Billboard

 

$3000 Artwork and Install

Prices vary via demographics

 

 

$5000-$500,000

 

Plane

 

Really?

 

$500 per flight

The scope of advertising can be limitless. The degree of a finished product in print, TV, radio, or other media can only be measured by restrictions of budget. 85% of the above mentioned forms of advertising lose their effectiveness the moment you stop paying for them.

Only the vehicle wrap and website are paid for.

 

This means you will always be paying for advertising.

 

That's not the case when you OWN the best category defining domain name available. Less than one hour of effort a month and you can stay in front of the customers actively searching for you. That is something 70% of the above mentioned advertising cannot guarantee!