The Downtown Alpharetta Welcome Center is located at 178 South Main Street and has more than 200 complimentary brochures providing information on the surrounding area. The Center is open Monday — Friday from 9 a.m. - 5 p.m. and Saturday 10 a.m. - 4 p.m.

The Alpharetta Arboretum at Wills Park was established in September 2008 and includes 26 trees. A brochure about the arboretum guides readers through a walking tour of the trees and is available at the Downtown Alpharetta Welcome Center.[17] Additionally, the Alpharetta Arboretum at Cogburn Road Park was established in December 2008 and showcases seven trees. A complimentary brochure for the arboretum is available at the Downtown Alpharetta Welcome Center and provides a starting point for a self-guided walking tour.

The Alpharetta Farmers Market is a weekly farmers market in the downtown area that opens every Saturday from 8 AM to 12:30 PM from April to October, and features farmers and gardeners from the surrounding area selling fresh vegetables, flowers, and edible goods such as jam. Named "Best Saturday Morning Excursion" in 2007 by Atlanta Magazine.

The Downtown Alpharetta Historic District is located in the center of Alpharetta at the convergence of North Main Street, South Main Street, Milton Avenue, and Academy Street. Around this area are several historic buildings dating from the late 19th century and older. The downtown area has been restored, replacing more modern buildings with period structures, and includes dining, shopping, and widened brick sidewalks.

The Mansell House and Gardens is a 1912 Queen Anne-style home that serves as a special event facility in Alpharetta. It also serves as home to the Alpharetta Historical Society.

The Milton Log Cabin was built by Future Farmers of America students during the 1934-35 school year and resembles life during the late 19th century. The Cabin is available for tours by appointment. Contact the Alpharetta Historical Society for additional information.

Verizon Wireless Amphitheatre at Encore Park is a 12,000-capacity outdoor venue that serves as the summer home to the Grammy Award-winning Atlanta Symphony Orchestra and plays host to acts like Dave Matthews Band, Rod Stewart and the Eagles.

The Walk of Memories is located at American Legion Post 201 and pays tribute to veterans of the U.S. Armed Forces, community and friends, through a brick walk inscribed with the names of all Georgia residents killed in service including and following WWII. A separate section is reserved for those who served in the military and survived. A tank and helicopter are on display.

The Alpharetta Big Creek Greenway is a 6.1-mile-long (9.8 km), 12-foot-wide (3.7 m) concrete path that meanders through the woods along Big Creek, offering a place to walk, jog, inline skate and bike. The path includes additional mountain bike trails.

Newtown Park is a park located on Old Alabama Road with various areas to play recreational sports. The park includes baseball fields, a lacrosse field, a playground, a basketball court, and a lake with a gazebo. The entire park is enclosed within a concrete running path approximately a mile long.